We campaign against poor practices in the market such as irresponsible lending or unfair product terms and conditions. However, we also take the view that consumer advocates can do as much good by ‘co-producing’ products and services with the industry – that is, working with firms to develop consumer-focused products and practices.
Where possible we believe that good practice should be rewarded to provide strong incentives for consumer-focused providers. So, over time, we plan to develop an independent, trusted quality mark to allow consumers to recognise consumer-focused firms. We take our inspiration from organisations such as the Fair Trade Foundation and the Soil Association who have shown how positive campaigns can help markets evolve to meet consumers needs and produce market changes.